Bounce Rate Defined

A bounce rate is the percentage of site visits that are single-page sessions, meaning a visitor to a website leaves before viewing a second page. This metric can be thought of as, the rate of engagement a website has with a visitor.

It is calculated by the total number of one-page visits divided by the total number of visits to a website.

There is no definitive answer as to what is a high or low bounce rate, as this metric is dependant on the individual websites offering.

However, having a high bounce could be indicative of:

• Having low quality pages that doesn’t increase engagement
• The pages not being suited for the audiences being driven to the website
• Visitors having found information they were looking for on the first page

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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