What Are User Segments?

A user segment is a grouping of your users, defined by specific actions, properties, or characteristics that they share. You can create user segments for further analysis on an analytics platform or to export to executives. It’s particularly important to segment users when thinking of meeting business goals, like conversion and retention. Segmentation of users can help your company discover deep insights into your most valuable customers, which can guide future business decisions. In order to grow your customer base, you should understand your customer behavior, time on your site or app, their geolocation, and their demographics.

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