Customer Journey Defined

Customer journey is a detailed road map that displays the sum of experiences customers go through when interacting with your product or company. It includes the full experience of being a customer. Creating and tracking a customer journey can help you increase user flow, improve your product or brand, assess marketing strategies, and make every customer interaction a positive one.

To create a customer journey, you should map out every stage of the customer experience, with each stage representing a customer touchpoint. A customer touch point is any time a customer comes into contact with your product or brand. For example, a touch point could be an ad on social media. When creating your customer journey, think about customer actions, motivations, questions, and obstacles.

In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.

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