Backlinks Defined

Backlinks are any hyperlinks on one website that redirects users to another website. Backlinks are also known as ‘inbound links’, ‘links’, ‘inward links’ or ‘incoming links’.

Backlinks play a role in SEO as the quality and quantity of pages linking to a business’s website are criteria used by search engines to determine a search engine rank. This is because they are seen as a signal to search engines that other sites are confident in the website.

Some backlinks that are valuable to a business’s SEO include;

• Editorial backlinks
• Guest blogging backlinks
• Business profile backlinks
• Webinar links

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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