What Is A Data Tracking Plan?

A data tracking plan is a spreadsheet or document that serves as a project management tool and a reference guide for the organization. Within a data tracking plan, there are three main components: events and their properties to track them, where in your code base to track them, and the reason you’re tracking them. Tracking plans can help your business optimize your customer journey. 

In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.

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