Segmentation Defined

Segmentation is an analysis tool that allows you to chart any combination of events, event properties, and user properties over time. Segmentation is often the best way to get a snapshot of “what happened” in terms of your users’ actions. There are a variety of different chart types, such as line charts, bar charts, stacked bar charts, and pie charts to help visualize analysis. 

Segmentation can help you explore general patterns of events and properties over time, understand the frequency of activity that users take, understand the volume of unique users that do certain events relative to the total number of occurrences of those events, chart KPIs and event ratios, and understand the activity patterns of different user groups that have done certain combinations of occurrences of those events, chart KPIs and event ratios, and understand the activity patterns of different user groups that have done certain combinations of behavior.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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