Social Traffic Defined

Traffic refers to all visits a user makes to a website or a mobile application.  Social traffic is all traffic directed to a website or mobile site from social networks and social media platforms. 

Social traffic may be either paid traffic or organic traffic, depending on the marketing campaigns, paid advertising and social media platforms available to users. 

Benefits of social traffic include:

• Better conversion rate
• More inbound traffic
• Brand awareness

Other website traffic includes:

• Referral
• Direct
• Organic

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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