User-Experience Defined

User-experience also known as UX is the deep understanding of what users value and need from a product, system or service. Simply it is users perceptions, responses, and experience resulting from every interaction a user has with a businesses product, system or service.

UX best practices promote improving the quality of a user’s interaction with and perceptions of a businesses product and any related services.

For businesses to ensure a user has a good experience, their product, system or service needs to be:

• Useful: Content should be original and fulfill users needs
• Usable: Site must be easy to use
• Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
• Findable: Content needs to be locatable 
• Accessible: Content needs to be accessible by all users, regardless of their abilities
• Credible: Must be trustworthy and believable

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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