What Is Website Traffic?

Website traffic is all data collected from visitors to a company’s website. Web traffic can be defined by the amount of visitors and the number of pages that they visit. By monitoring this metric, company’s can view which pages are performing poorly, which pages are the most popular, and identify trends like which page generates the highest conversion rate.

An easy way to increase website traffic is to begin to optimize your site and pages using SEO, search engine optimization. Improving SEO would involve making edits and changes to your site content, adding more content, or using specific keywords. These optimizations can increase your site’s visibility on search engines in order to improve your organic traffic.

In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.

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